they think SICP is trollbate

how can we rebrand SICP? The new generation are losing focus and starting to think it's not the classic that it is

At times it feels kind of like a dilemma.
Do companies really want programmers who know the magic of Lisp ?
No.
They want JAVA PHP SQL ASP .NET AGILE DESIGN PATTERNS.
It's all about the latest fashionable bullshit trend.
Cloud computing.
That's business with .NET.
I suppose universities want to make people better prepared for "industrial" programming.