http://en.wikipedia.org/wiki/Don%27t_be_evil
"Don't be evil" is the informal corporate motto (or slogan) of Google.
http://www.jta.org/2010/10/18/news-opinion/israel-middle-east/sephardi-leader-yosef-non-jews-exist-to-serve-jews
Israeli Sephardic leader Rabbi Ovadia Yosef in his weekly Saturday night sermon said that non-Jews exist to serve Jews.
“Goyim were born only to serve us. Without that, they have no place in the world; only to serve the People of Israel,” he said during a public discussion of what kind of work non-Jews are allowed to perform on Shabbat.
The founder of Lubavitcher Hasidism taught that there is a difference of essence between the souls of Jews and the souls of gentiles, that only in the Jewish soul does there reside a spark of divine vitality. As for the goyim... Zalman's attitude (was): 'Gentile souls are of a completely different and inferior order. They are totally evil, with no redeeming qualities whatsoever.
"Consequently, references to gentiles in Rabbi Shneur Zalman's teachings are invariably invidious. Their (non-Jews') material abundance derives from supernal refuse. Indeed, they themselves derive from refuse, which is why they are more numerous than the Jews, as the pieces of chaff outnumber the kernels. . . . All Jews were innately good, all gentiles innately evil.