Mat Dickie

Every industry has one. The free-thinking rebel that redefines the rules. He says what no-one else will say and does what no-one else will do. Fuelled by raw passion, he seizes an art form by the throat and drags it to its apex. What they invented, he makes it sing. His peers hate him but the public love his style. At once he intimidates and inspires; breaking down the walls that secure some yet block others. Welcome to MDickie.com - home of the games industry's first true 3-dimensional character! Whether he's the "hero" or the "villain" depends entirely on your perspective...

http://www.mdickie.com/

Look at this badass motherfucker, /prog/. You'll never be as cool as him if you only keep making toy programs.

More stumped people: http://www.blitzbasic.com/Community/posts.php?topic=82951
Sounded like vanity publishing to me and sure enough, it is, CreateSpace is the publisher. Maybe some MDickie acoyltes will buy it and make Matt a bit more cash but I think I'll stick with the mainstream on this one.
I keep hoping that Mat Dickie is actually a huge ironic joke and that somewhere deep down he's just mocking all the things he purports to promote. Sadly though I think this is not the case and he really does have no limit to his ego.

http://boards.mpiremall.net/index.php?topic=2982.25;wap2
Cin "Cinnamon" Dickie is a grappler rumored to be the brother of Mat Dickie, former FOW owner. Bitter about the lack of respect the MMW and its indy leagues show Mat, Cin has been fueled by his wild sense of justice to make things right for the Dickies. Cin has an explosive, in-your-face martial arts style which has won him many tournaments in his hometown. Cin is not a wordy fellow (he talks, but doesn't ramble), and can be very cold & condescending. He will have no respect for anyone but those loyal to the Dickie name and the Dickie games.