new ads on 4chan

so, 4chan needs more money, and ads do seem like the most reasonable thing.  i was wondering, though. i have a tweaked HOSTS file that blocks most advertisements.  will this hurt 4chan, since there are fewer people seeingthe ads, or do you get paid based on the number of people visiting the site?

I don't get the graph.  We're approaching either $1400, or 1000 users, but back in 2004 we had 100,000 users at $0 each?