What's going on in this 日本語 comic?

http://twitpic.com/dlrztu
Can you describe what is happening in this image, because the visuals (or more specifically, a visual) made me intrigued. At the part where it says ライトアップ, what is going on?

If you don't know Japanese, at least you could tell me what your impressions are upon viewing the comic.

I suddenly realized this might be better in the foreign language section.

q12