Erementar Gerad

So was that intentional, or did a misromanisation get way out of hand?

I think it was an accident, and the author is just worse at Engrish than most.

ror

romaji = erementaru jireido
so the pronounciation would be Elemental or Eremental.  Also, for Gerad, that's a soft "g", a hard "e", and a hard "a".