Blu-Ray VS HD-DVD

Is it "whoever wins, we win", or is it "if Blu-Ray wins, we win more than if HD-DVD" (because technically, Blu-Ray is superior afaik) wins?

Whoever wins, we lose.

Since HD-TV is for consumer whores who seek to fill their empty lives by hording vast amounts of "cutting-edge razor sharp" electronics, and somehow these lifeless beasts manage to influence everybody else into getting sucked into their quest to buy more useless shit.