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This is because people are trying to use a business model that depends on artificial scarcity. That's stupid when the value exchange is for a product that has a trivial distribution cost. A far better way to work is by exchanging value for something that isn't so trivially duplicated and for something that doesn't depend on artificial scarcity. What I do is sell my time as a software design expert. People can distribute my solutions all they want but it'll take another expert to modify my software solution to fit another business.