The thing that bugs me the most about the whole "let's get more women interested in programming" movement is that they choose to hold dead corpses, such as the bitch who invented CAWBOL and DA WORLD'S FIRST PROGRAMMER, as role models while women who have actually contributed to useful technology that is in wide use today, such as Joanmarie Diggs who is the maintainer of Orca, go unmentioned.
Overall it seems like a good idea, but I doubt many women have a genuine interest in programming.