Can't import gst in Python 2.6

Trying to make a program to stream mp3s using GStreamer.

This is what happens:

>>> import pygst
>>> pygst.require("0.10")
>>> import gst

Traceback (most recent call last):
  File "<pyshell#3>", line 1, in <module>
    import gst
  File "C:\Program Files (x86)\OSSBuild\GStreamer\v0.10.7\lib\site-packages\gst-0.10\gst\__init__.py", line 193, in <module>
    from _gst import *
ImportError: DLL load failed: %1 is not a valid Win32 application.

Why /prog/...why?   ;_;