PHP

Is there a cleaner way to do this?
 
 
<?php
    if ($this->session->userdata('logged_in') != '') {
       echo "Welcome, ".$this->session->userdata('logged_in')."<br/>";
       echo anchor('login/logout/', ' Log Out');
    }
    else {
        echo "<p>";
            echo form_open('login');
                echo "<label for='username'>Username:</label>";
                echo "<input id='username' type='text' name='username' />";
                echo "<label for='password'>Password:</label>";
                echo "<input id='password' type='password' name='password' />";
                echo "<input type='submit' value='Login' />";
            echo "</form>";
            echo "<br/><br/><br/><br/><br/><br/><br/><br/><br/>";
            echo 'It is: ' . date('l jS F Y g:i:s A e ');
        echo "</p>";
    }
?>

>>8
That's a kippah, headgear worn by orthodox Jewish men. But that's cool as I'm a jew-loving capitalist.