>>40
If standards do not effectively fall into marketing, government or safety, then what else can they be for you? In some way it ends up being marketing in the goal to self-enrich whether in money or ego.
If I'm making a video player with streaming ability, I'll eventually have to unveil it which is a fairly simple uncalculated act of promotion. For me to promote this video player it will need to implement things people want from it (even if its open source because nobody will do this for you anyway, people only do the bidding of famous people), which is already inherently DIY marketing. To get this done, I'll pick up on any BSD libs that I can, after that, I'll have to code up the rest, I'll find some RFCs and I'll find some standards documents in some alleyway 20 year old FTP site forgotten at some university.
I'm driven to find these things because in the end I want to make the first open source
TM streaming
TM music and video player with WebM
TM support which I support fully as I'm against the patents of the man
TM on the much anticipated Zapple iJuju
TM tablet and be showered with praise and donated money and become the new Lolzerberg.