[CodeCritique] Criticize my Linked List

I have implemented linked lists in C as a learning exercise.  I'm a noob ass so tell me how my implementation sucks and I will fix it.  I didn't have a particular use-case in mind when I wrote it.

Header:
// llist.h
#ifndef LLIST_H_
#define LLIST_H_

struct LList;
typedef struct LList LList;

struct LLNode;
typedef struct LLNode LLNode;

struct LList {
    LLNode *front, *back;
};

struct LLNode {
    void *data;
    LLNode *next;
};

LList* llist_new(LList **self);
void llist_add(LList *self, void *v);
void llist_remove(LList *self, LLNode *node);
void llist_insert(LLNode *node, void *v);
void llist_destroy(LList *self);

#endif

C file:
// llist.c
#include <assert.h>
#include <stdlib.h>

#include "llist.h"

// Initialize a new, empty LList, in dynamically allocated memory.
LList *llist_new(LList **self) {
    *self = malloc(sizeof (LList));
    if (self == NULL) { return NULL; }

    (*self)->front = NULL;
    (*self)->back = NULL;

    return *self;
}


// Append a value to the LList.  Creates a new node.
void llist_add(LList *self, void *v) {
    LLNode *node = malloc(sizeof (LLNode));
    assert(node != NULL);

    node->data = v;
    node->next = NULL;

    // Put this node at the back of the list.
    if (self->front != NULL) {
        self->back->next = node;
        self->back = node;
    } else {
        self->back = node;
        self->front = node;
    }
}


// Iterate over the LList to locate a node, and then remove it from the list.
void llist_remove(LList *self, LLNode *node) {
    LLNode *iter_node = self->front;
    LLNode *prev_node = NULL;

    while (iter_node != NULL) {
        if (iter_node == node) {
            if (prev_node != NULL) { prev_node->next = iter_node->next; }
            else { self->front = NULL; }
            free(iter_node);
            return;
        }
        prev_node = iter_node;
        iter_node = iter_node->next;
    }

}


// Insert a value after a particular node.
void llist_insert(LLNode *node, void *v) {
    LLNode *next = node->next;
    LLNode *new_node = malloc(sizeof (LLNode));
   
    new_node->data = v;
    new_node->next = next;
   
    node->next = new_node;
}


void llist_destroy(LList *self) {
    LLNode *iter_node = self->front;

    while (iter_node != NULL) {
        LLNode *next = iter_node->next;
        free(iter_node);
        iter_node = next;
    }

    free(self);
}

Testcase:
// llist_test.c
#include <stdio.h>
#include <stdlib.h>
#include <string.h>

#include "llist.h"

#ifdef _WIN32
char *strdup(char *s);
#endif

int main(void) {
    LList *phone_nums;
    LLNode *iter;

    if (llist_new(&phone_nums) == NULL) { printf("Out of memory."); exit(1); }
    llist_add(phone_nums, strdup("123-4567")); // Yes, I should free() these later...
    llist_add(phone_nums, strdup("890-1234"));
    llist_add(phone_nums, strdup("567-8901"));
    llist_add(phone_nums, strdup("234-5678"));
       
        LLNode *temp = NULL;
    iter = phone_nums->front;
    while (iter) {
        printf("%s\n", (char*)iter->data);
        if (!strcmp("890-1234", (char*)iter->data)) { temp = iter; }
        iter = iter->next;
    }
    puts("");
   
    llist_insert(temp, strdup("BEEP BOOP"));
   
    iter = phone_nums->front;
    while (iter) {
        printf("%s\n", (char*)iter->data);
        if (!strcmp("567-8901", (char*)iter->data)) { temp = iter; }
        iter = iter->next;
    }
    puts("");
   
    llist_remove(phone_nums, temp);
   
    iter = phone_nums->front;
    while (iter) {
        printf("%s\n", (char*)iter->data);
        if (!strcmp("567-8901", (char*)iter->data)) { temp = iter; }
        iter = iter->next;
    }
   
   
    llist_destroy(phone_nums);
    return 0;
}

#ifdef _WIN32
char *strdup(char *s) {
        char *p = malloc(strlen(s) + 1);
        strcpy(p, s);
        return p;
}
#endif

>>72
It returns a pointer to memory
Well saying that it returns a pointer is just plain retarded and it is also indicative of the fact you've never actually ever written any kind of production level C code for any firm.

Homer, it's one thing to google and memorize shit. It's an entirely different thing to actually do it. You might want to consider that sometime before you make another uneducated statement you minimum wage bitch.

Now go off and help another customer you mental midget.