Suppose

You have 2 programs to choose. You're an average windows user.
The first one requires a simple one click install.
The second requires downloading a source, which you need to configure make and install yourself. You would also need to download minGW and Msys, and familiarize yourself with linux commands.
Which one you pick?

>>28
MS had a package manager for their own apps since pretty early (Add-remove programs). What they didn't have was the option of putting other people's app in their own OS. Frankly, I wouldn't even want that, why should Microsoft have to deal with all the mess that comes with that (verification of the software, some maybe even proprietary or suspicious, verification that the components are proper, possibly some silly policing and much more). It's fine like it is today, open, but not too open. I don't want a fucking App store for Windows.