C++ pointer vs. non-pointer

Sup /prog/

C++, if I make my own class, lets just say class cShitHead

cShitHead dave * new cShitHead( "dave" );
dave->PrintName();

or

cShitHead dave( "dave" );
dave.PrintName();

I myself like the pointer notation better. However, which one is more efficient and better on memory? and why?

>>17
Even Win32 isn't stuck with a 4 GB RAM limit anymore, and you're an idiot if you think counting pointers is where you're going to get any significant improvements in memory usage.