Advanced Search and replace technique(help!)

                        <option value="Seller">Seller</option>
                        <option value="Seller2">Seller2</option>
                        <option value="xxx">Seller3</option>
                        <option value="xxx">sedfBFB</option>
                        <option value="xxx">Sedscdsa</option>
                        <option value="xxx">dfsdvs</option>
                        <option value="xxx">sg42gr</option>
On those line(plus many more ofcourse) I would like to replace xxx with the text that comes next, like the first two lines.
With simple replace of text editors this can be done.
Can this be done with emacs something like that?
Something like replace xxx with what is wrapped by > and </option>.Or just copy what is wrapped between two string would be enough.

>>12
XSLT
good solution
No.