what is great about K&R?

Ive tried to learn C by working through the books "C for Dummies" and got half way through "C Primer Plus" and have not got the knack for C. Lately Ive heard that K&R is the holy grail for understanding C and all programming in general, but when I read the book it just seems like another C book to me and Im not motivated to work through it. Can anyone explain to me what their "ah ha" moment was when reading K&R and how they realized this book was so much better than others?

I came across this website that gives commentary on K&R but so far it hasnt revealed to me the profoundity of K&R to me:
http://c-faq.com/~scs/cclass/krnotes/top.html

my background: Ive been trying to learn how to program in C, C++ and Java for many years, and although I can do simple programs, Ive never gotten over the hump where I can put my ideas into code and create something original.

K&R, provided you read it keeping in mind the changes that have happened to C after reading the book, will give you a pretty clear and comprehensive understanding of the C language. It won't teach you any programming at all, and really, who would learn C as their first language these days?