lossless x264

We’re proud to introduce today our new format going forward: lossless x264. The internet has by and large gracefully made the transition to x264 over the past two years and leechers are no longer afraid of such a scary new codec. Lossless x264 will provide an excellent solution to the needs of higher quality, without leechers having to install any new codecs or configurations. They (and we!) will be satisfied that this will be the best quality avaliable short of having the master tapes.

>>2
I am afraid of wasting twice as much bandwidth and having to purchase twice as much storage (which is vastly more expensive than the patent licenses).

Oh wait, I'm not afraid because nobody will ever use Theora.

Also, sadly the 200% figure isn't much of an exaggeration.