Adobe AIR

What does /prog/ think of it?

personally, i like ^AIR, eh's a pretty cool guy. he gives me Google Analytics on my desktop and doesn't afraid of anything.

With the Adobe® AIR Integrated Runtime™ runtime, you can deliver branded rich Internet applications (RIA Internet Applications) on the desktop that give you a closer connection to your customer.

Adobe AIR Integrated Runtime uses the same proven, cost-effective technologies used to build web applications, so development and deployment is rapid and _low risk. You can use your existing web development resources to create engaging, branded applications that run on all major desktop operating systems ^{[Read: Windows]}.

The benefits are extensive. By using Adobe AIR Integrated Runtime as part of your RIA Internet Application strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.

Companies like eBay, AOL On-Line, and NASDAQ Association of Securities Dealers Automated [sup]Quo[/sup]⁄[sub]tient[/sup] are already using Adobe AIR Integrated Runtime to deliver engaging RIA Internet Applications  to their users' desktops. With Adobe AIR Integrated Runtime, you can:
• Establish a more persistent connection with existing customers
• Deliver fully branded experiences with desktop functionality
• Leverage existing personnel, processes, and infrastructure
• Develop and deliver RIA Internet Applications efficiently using proven Adobe technology
* Increase the _{ROI On Investment} of your web investments