Escape characters in batch files

So I'm trying to create a batch file that asks the user for input, but I can't seem to get escape characters to work.  Here's the code:

ECHO Type in your name
ECHO ←[13;0;64;13p
COPY CON name.txt
ECHO ←[13;13p
CLS
ECHO Your name is:
TYPE name.txt

How can I work with escape characters?  Do I need to make the file unicode or ansi?  Would this be easier using vbscript?

halp.

VIPPERS? In my /prog/?