Escape characters in batch files

So I'm trying to create a batch file that asks the user for input, but I can't seem to get escape characters to work.  Here's the code:

ECHO Type in your name
ECHO ←[13;0;64;13p
COPY CON name.txt
ECHO ←[13;13p
CLS
ECHO Your name is:
TYPE name.txt

How can I work with escape characters?  Do I need to make the file unicode or ansi?  Would this be easier using vbscript?

halp.

>>1
In designing the explicit-control evaluator, we must specify the operations to be used in our register machine. We described the metacircular evaluator in terms of abstract syntax, using procedures such as quoted? and make-procedure. In implementing the register machine, we could expand these procedures into sequences of elementary list-structure memory operations, and implement these operations on our register machine. However, this would make our evaluator very long, obscuring the basic structure with details. To clarify the presentation, we will include as primitive operations of the register machine the syntax procedures and the procedures for representing environments and other run-time data. In order to completely specify an evaluator that could be programmed in a low-level machine language or implemented in hardware, we would replace these operations by more elementary operations, using the list-structure implementation we described.