Web DB - PHP or ...? ... .

ok. I'm about to build a website/database. It's gonna be like kind of online classifieds slash community - but the main focus is on the classifieds (which are free)

So... my first thought was to teach myself PHP and MySQL stuff. I've done a tiny bit of PHP before and I'm a fast learner and not a retard. I know I can do it and otherwise I would be hiring someone.

The Question:
Should I just go ahead and learn some PHP
OR
Is there a better language out there?

--- thnx

Man, you PHP coders are a pack of morons. It really isn't funny anymore.

How about, you know, seriously giving another language a shot. A language is just a tool, not a lover; it's not like PHP will have hard feelings if you finally realise it's a rather clumsy tool.