Web DB - PHP or ...? ... .

ok. I'm about to build a website/database. It's gonna be like kind of online classifieds slash community - but the main focus is on the classifieds (which are free)

So... my first thought was to teach myself PHP and MySQL stuff. I've done a tiny bit of PHP before and I'm a fast learner and not a retard. I know I can do it and otherwise I would be hiring someone.

The Question:
Should I just go ahead and learn some PHP
OR
Is there a better language out there?

--- thnx

I use PHP/mySQL for most of the stuff I work on, give it a shot - it's easy and its effective. Of course, you could get some PHP/SQL forums from any of the freely available sources and save yourself the 500 lines of code you would be typing (OH NOS!), but still...I like it better when I do it myself (sans writing the httpd/php/sql from scratch ;)