Haskell for complete newbies

Are there any Haskell tutorials for people who are completely new to programming?

I have a few friends who are interested in learning programming, and they're asking me what language they should start with. Now, I believe that if taught correctly, a functional language is the best way to start learning, but it seems that all Haskell tutorials are targeted towards people who already have experience in procedural programming. Am I wrong? If so, what would you recommend?

http://mitpress.mit.edu/sicp/full-text/book/book.html