Who rules the world?

Well? Who are they? Importantly, what are some common features in their behavior and how they gain and maintain power?

The only people who seem to be trying to find out are either communists of some kind

http://www.theyrule.net/

or on some kind of medication

http://www.youtube.com/watch?v=dZZ1TS_7F60

>>1
The people who "rule" the world are puppets for astral plane gods playing chess.