>>30 Considering the endless wants of humans, won't every money-making institution try to slowly make itself inscrutable, unaccoutable and supreme in order to *ensure* consumer faith rather than use persuasion. Then again, there was som 1000-page work done by a guy in defence of capitalism that is yet to be fisked to any degree. I should read that. Just remember that the worst and most persuasive corporations in the world (Coke, Nike, McDonalds et al.) are leading in their areas.