Genocide in Darfur, No one gives a shit

ok, so people are being killed by the hundreds of thousands in Darfur by arab mercinaries funded by the Sudanese government. Called a Genocide by officials. The US isn't playing world police in this case, but no snide Europeans or the UN gives a shit or doing anything about it. Does human rights enforcement fall on the shoulders of the scapegoat or is the UN and international that apathetic and that in need of reform?

thoughts?

Who the hell cares what happens in some sad shithole?