Future of Intellectual Property?

READ DIS ARTICLE:

http://www.boingboing.net/2005/11/01/hollywood_after_the_.html

Will they really be able to get complete control over television?  And if they do, will that mean that fewer people will watch and buy TVs?

All I know is BORK BORK BORK.

This isn't completely relevant to the ability to copy digital secrets, but my feeling is that we as a global culture have to get over this trade secret nonsense.  Everyone should know the eleven herbs and spices.  Everyone should know the coca-cola formula.  You should be able to view Windows source code.  You should be able to discover how cars are put together, etc.

What does this leave?  Celebrity.  People will still buy things because of a certain famous-factor attached, even when there's no mystery as to physical production values.