Name: Anonymous 2010-04-23 16:35
Featuring a 2D version of the theatrical blockbuster for now, DVDs and Blu-ray discs of James Cameron's "Avatar" were flying off store shelves Thursday, the movie's first day in stores.
Recent market momentum for Blu-ray enthusiasm was apparent, as Blu-ray sales of "Avatar" -- at 1.5 million copies -- well outpaced first-day sales of previous high-def top dog "The Dark Knight." An early industry estimate set overall disc sales of the title comfortably north of 4 million units, putting it well on track to become the year's top-selling release to date.
Retailers sold out of 60% of their Blu-ray inventory on average, a Fox rep said. He declined to specify unit shipments.
Mass merchants moved out roughly 50% of their "Avatar" DVDs, the spokesman added.
James Cameron is a GOD
Recent market momentum for Blu-ray enthusiasm was apparent, as Blu-ray sales of "Avatar" -- at 1.5 million copies -- well outpaced first-day sales of previous high-def top dog "The Dark Knight." An early industry estimate set overall disc sales of the title comfortably north of 4 million units, putting it well on track to become the year's top-selling release to date.
Retailers sold out of 60% of their Blu-ray inventory on average, a Fox rep said. He declined to specify unit shipments.
Mass merchants moved out roughly 50% of their "Avatar" DVDs, the spokesman added.
James Cameron is a GOD