>>14
People respond differently to many things. I'm sure there are people out there that possess the ability to not have their subconscious mind affected by images or text. I wouldn't deny there are people out there who can take illicit drugs like cocaine or heroin and not become future abusers of said drugs. The idea that advertisers being interested in subliminal perception is not a newly discovered physiological phenomenon. Historical scholars such as Plato and Aristotle have alluded to a subconscious phenomenon. And Aristotle first noted the relationship between dreams and the unconscious mind.