Meme = ME ME not meem

Seriously.

MEEM sounds fucking gay.

You might as well just be saying MIME

HAY GUYS I'M A MIME OH WHOOPS I'M NOT SUPPOSED TO TALK

Richard explicitly talks about a pronunciation so there should be no confusion.

I quote from chapter 11 - Memes: The New Replicators

"The new soup is the soup of human culture. We need a name for the replicator, a noun that conveys the idea of a unit of cultural transmission, a unit of imitation. ‘Mimeme’ comes from a a suitable Greek root, but I want a monosyllable that sounds a bit like ‘gene’.  I hope my classicist friends will forgive me if I abbreviate mimeme to meme. If it is any consolation, it could alternatively be thought of as being related to ‘memory’, or to the French word même.  It should be pronounced to rhyme with ‘cream’.”