It's vs Its

It's fucking confusing. Well, not really, but I keep making mistakes anyhow. /r/ simple way to remember which is which.

The cat's food
The dog's food
Its food. <-- WHERE DID THE APOSTROPHE GO???

Its fat <-- The fat belongs to "it"
It's fat <-- It is obese
Sheila is fat <-- Sheila is obese
Sheila's fat <-- The fat belongs to Sheila
FUCKING PARADOX!!!

>>1
If English is your native language, you are over twelve years old, and you still do not know, kill yourself. You're destined to work at Mcdonalds for the remainder of your pitiful life.