Why is Sony supporting 3DS?

Even when two bullshit companies can't agree on an SNES add-on, why so many years later does Sony (through a joint venture with Discovery and Imax called 3Net) still have the gall to give 3DS's even more bullshit video service a go?  I hated 3D, Imax and Sony products since the dawn of time, but now this only proves Sony are far bigger hypocrites than usual in the console war, and are just as likely to have a few drinks with Nintendo as they are to shit in their face with more Playstations.

Is this some secret move for a joint venture, or do they simply like to pull stunts to piss off Halo fans?  Me, I'd rather view Nintendo and Sony as mere troll battalions both trying really badly to besiege the mighty Ogre Fortress than serious business contenders.

OP can you explain what this going on?  I've read your post and over and over but I don't understand what you mean.  Sorry esl