American box art

Why does American box art suck ass? Why can't they just use the same art as PAL games?

http://kotaku.com/5446049/another-perfectly-good-piece-of-box-art-ruined-by-americans

Heavy Rain? More like Wet T-shirt Contest: The Game
Surely it must be a mature game for mature gamers such as myself because there are boobs on the cover!

Does this kind of marketing actually work on Americans? Do you buy $60 games just based on the box art?

There is nothing wrong with the american cover of heavy rain, Its showing the characters so people will be pulled in more buy it. Cover work isn't some ancient art thats dying off, so don't piss yourself over a few changes. If you want a different cover so bad, buy the other fucking copy.

True gamer out!!