Hardware problem

I just bought a new 1GB USB memory stick.  I put it in my computer and a little dialog box pops up in Japanese.  Now I can't use the stupid thing because it insists on installing...something, but it can't because I can't read the stupid installation dialogs because they're in Japanese.  I made sure the "language for non-Unicode programs" was on English, reset my computer and it's still in Japanese.  Any ideas?

Well I've discovered, via some crazy little talking thingy that had a language option, that it takes my desktop and applications and puts them on other computers, etc.  I really don't need a portable workspace, so...yeah, think I'll go with the reformat idea.

Thanks /comp/