Trying to start a forum

Hello 4chan. Recently, I decided to revisit my old web site, called Optical Nightmare, which I hand abandoned due to inactivity. So what should I do to boost popularity? Advertise it on MySpace? Build an army of spambots to spread word of Optical Nightmare? Charge my lazor? Or use a more popular BBS (currently using Simple Machines Forum)?

In my opinion (and experience), forums by themselves don't work out too well. If you're offering something along side it such as a website with good content, people would have a better reason to join.